•   Środa, 27 października 2021
IT systems

Basics of SEO, or how to position your website

Deciding to enter the world of e-Commerce, we face many decisions and then hard work to make everything work as it should. One of the key tasks is website positioning. Today I will share with you the basic information that is worth knowing, taking care of SEO.

Page title

  • The page title should have a maximum of 65 characters with spaces;
  • It is the most important SEO element of your site;
  • It has a huge impact on CTR;
  • It should contain keywords.

A good-looking title will increase the CTR and keywords will increase the number of searches

Description (page description)

  • Taken into account during SEO marketing activities;
  • Influences clickability and organic search.

Meta tags (article descriptions, subpages)

  • Meta tags should be original;
  • They should be placed on each subpage;
  • The descriptions should be interesting;
  • Duplicate descriptions are not welcome.

Meta tags are intended to convince the user to visit OUR website

Special symbols (advantage for increased visibility)

  • Symbols distinguish our description;
  • Their most important task is to attract attention.

Headers (one of the most important elements of SEO)

  • Headlines should not have duplicates;
  • Headers should include keywords;
  • Headings should not be too general.

The keywords contained in the headings are very important

Adwords keyword planner: https://adwords.google.com/intl/pl_pl/home/tools/keyword-planner/

Google Trends: https://trends.google.pl/trends/

Content on the website (that is what GoogleBot likes the most)

  • Do not publish pages with little content;
  • Search for potential for keywords (e.g. in Google Adwords, Google Trends);
  • Take care of content, create blogs - this will help you get traffic.

Optimize image files

  • An important element is the ALT attributes (image description for GoogleBot);
  • Try to make the images light (heavy images make the page load longer, which hiccups especially on mobile devices).

Address structure

  • The address should contain keywords;
  • It should be short, legible and easy to remember;
  • We do not use Polish characters;
  • We use only small letters;
  • We do not need extensions e.g. ".html";
  • Addresses should be coherent (keep the same structure).

Well designed addresses have keywords and are easy to remember

Indexing (GoogleBot daily work)

  • We should block GoogleBot from indexing sites;
  • Let's also prepare a map of the site, it will make indexing easier and faster.

Out of order links, URL errors

  • Let's not let broken links be indexed by GoogleBot;
  • Let's check the Google Search Console periodically. The tool will display all problems with links and subpages.

Google Serch Console: https://www.google.com/webmasters/tools/

Remember the page with error 404

  • The subpage should be interesting, keeping the user on the site;
  • Put links to the most important subpages there;
  • Don't be afraid to add other interesting options.

A well-designed 404 page will help stop you

I hope that you have pulled something out of the above article and your websites will work much better and your Google positions will grow at an exponential rate.

Zobacz również

Komentarze (0)

Zostaw komentarz ⇾